Wednesday, April 13, 2011

2010 TOST - Lin J Garden, one creative tea shop in Lugu


After our visit to the TRES Tung-Ting Station, before we check in our hotel, there is one creative tea shop - Lin J Garden on the way which we found during our earlier scouting trip. I thought it will be interesting for our members to check it out. The way they designed and marketing teas by the percentage of roasting: from very lightly roasted to medium, all the way to heavily roasted... 1-10. Customers can cup a series of tea samples and find the one that fits your taste profile. Mrs. Lin is excited to serve us the iced tea that was cold brew with ice-dripping on the display...
It is always a fun to learn how tea can be marketed creatively.